About Just Websites

Who’s behind Just Websites

Just Websites is run by Jan Dunlop, an internet strategist with over 25 years’ experience designing, building, and managing websites for businesses in New Zealand and the South Pacific.

Over that time, Jan has worked across the full spectrum, from local service businesses and small operators to large, high-traffic platforms and established brands. His work spans website design, SEO, online marketing, and long-term digital performance, with a consistent focus on outcomes rather than process.

That experience is what underpins Just Websites.

Why this service exists

After decades working in digital, one pattern became clear:
many small businesses don’t need more complexity — they need clarity.

Simple websites often become heavier than they should. Scope expands, decisions multiply, and timelines stretch, even when the original goal was straightforward. The result is a website that takes too long to launch and feels harder to maintain than necessary.

Just Websites was created as a deliberate alternative.

The service applies experience and judgement to a clearly defined scope, so small businesses can get a professional website without drawn-out processes, unclear expectations, or ongoing commitments they don’t actually need.

How we work

Just Websites follows a simple, contained approach designed to keep projects moving and expectations aligned.

Every build focuses on:

• Clear, usable content that explains what your business does

• A clean, professional layout that works across devices

• A defined start-to-launch process with no open-ended scope

By keeping the scope tight and decisions intentional, websites launch faster and are easier to manage once they’re live.

This service is a good fit if you want a professional website without turning it into a project. It’s not designed for complex functionality, bespoke design processes, or ongoing marketing work — and that’s intentional.